Today, Nightmare Before Christmas is holiday canon, easily found on Disney+, Christmas tree ornaments and ugly holiday sweaters. Over time, Disney, who originally released the film under the Touchstone imprint, could not deny that fanbase and the film found its place between Gremlins and Die Hard as the Christmas movie for people who hate Christmas movies. Thanks to yearly viewings between Halloween and Christmas, the movie attracted a following eager to gobble up merchandise like Oogie Boogie gobbles up bugs. The Nightmare Before Christmas wasn't a huge box office success. Gloves, hoodies and action figures filled goth kids' closets throughout the 2000s, leaving an imprint on the culture that still hasn't subsided. Despite the director's lack of credited authorship on the final film, the movie was a merchandising bonanza for Disney, who slapped Jack Skellington's face on every piece of merchandise that Hot Topic would allow. The film's unique animation style, distinctive design and festive earworms codified the Tim Burton aesthetic better than any other movie, making it all the stranger that Burton-himself didn't direct the picture Henry Selick did. Since 1993, The Nightmare Before Christmas has benefited from a loyal and fervent fanbase.
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